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Service (to be performed): Communication and media support for the launch of the survey report on detecting and preventing money laundering risks associated with illegal wildlife trade in financial sector in Viet Nam
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Location of Service provided: Hà Nội
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Duration of Service’s performance: 5/2023
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WCS’s person in charge (PIC): Nguyen Quynh Anh
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I. Background:
From August to December 2022, WCS Viet Nam in collaboration with the Banking Academy of Viet Nam (BAV) conducted “a survey on awareness and capacity of financial intelligence unit and financial service providers to detect and prevent money laundering risks associated with illegal wildlife trade in Viet Nam''. After the consultation workshop organized in December 2022, WCS and BAV had taken many comments and inputs from national and international experts and revised the survey report. It is scheduled to be launched in May 2023.
Aimed at providing risk indicators and red flags of money laundering in wildlife trafficking for organizations operating in the financial sector in Viet Nam and based on key findings of the survey, WCS Viet Nam is looking for an experienced media/communication agency to provide us with communication support for the launch of the survey report.
II. Objectives:
- Support to develop and execute communication plan for the launch of the survey report.
III. Description of work:
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Activities
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Outputs/ deliverables
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Completed by
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Allotted time (# of days)
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Payment schedule
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Review the survey report and support in identifying suitable communication directions for the launch of the survey report (audience-oriented messages, communication and media channels, and media relation);
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Support in developing tailored message for targeted audiences; review, edit and design the press release appropriated with the standards and needs of newspapers in Viet Nam;
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Select strategic communication and media channels, and support in working with them to maximize post-launch coverage of the survey report findings;
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Support to disseminate the press release, survey report summary and survey methodologies to selected communication and media channels;
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Make sure that the communication and media channels cover the appropriated content and messages at the right time;
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Measure the views and interactions after 2 weeks from the publication day.
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Press releases agreed and approved by WCS Viet Nam;
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A list of selected communication and media channels that targeted at those working in the financial and banking sectors in Viet Nam;
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At least 5 post-launch articles published with appropriate message and content;
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Report on the number of views, interactions after 2 weeks of publication
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31/5/2023
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To be determined according to the consultant proposal and agreed by WCS Viet Nam
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One time when the activity is finished, all deliverables submitted and approved by WCS Viet Nam
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Total allotted time (total working days) and staffing: To be determined according to the consultant proposal and agreed by WCS Viet Nam.
IV. Requirements (selection criteria):
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Agency with at least 10 years of working experience in providing communication solutions and maximizing communication effectiveness;
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Agency with experience of working with NGOs, providing communication support to projects related to banking and finance, or sustainable development/ sustainable economy;
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Agency with team members that hold at least Bachelor's degree in journalism, or economy/ finance, and at least 10 years of experience writing about banking and finance, or sustainable development/ sustainable economy for leading newspaper in Viet Nam.
V. Application procedure:
Interested candidate(s) are invited to send
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Updated agency’s profile, including relevant experience and products;
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Proposed methodology and budget (total of working days and daily rate/person including Personal Income tax);
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Updated CV(s) of team members with relevant working experience and products;
to vietnamconsulting@wcs.org at 16:00 of Monday, 14/5/2023
Note: Only shortlisted candidate(s) will be contacted