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Activity name (as stated in the original proposal):
Act. 1.1. Analyze current situation and trends of wildlife/wild meat trade and consumption in Viet Nam
Act 3.1. Annual social media sentiment analysis in China, Indonesia, and Viet Nam relating to wildlife issues
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Service (to be performed): Conduct research on provided topics relating to wildlife on online social media
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Location of Service provided: Virtually
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Duration of Service’s performance: March - April 2024
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I. Background:
In order to update understanding and knowledge about (i) Current situation and trend of online trade of wildlife, wild meat and consumption in Viet Nam; and (ii) social attitudes on online platforms relating to wildlife issues, especially support of ending the commercial trade in high zoonotic risk wild species for human consumption, WCS Viet Nam program is looking for a social media listening agency to conduct scanning online social media platforms in Viet Nam on wildlife-related topics for the period of Jan. 1, 2020 - Dec. 31, 2022.
II. Objectives:
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To generate information on the prevalence and nature of trading and consumption of wildlife and wild meat in general and specific for some targeted species on online social media platforms for the period of Jan. 1, 2020 - Dec. 31, 2022
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To track and analyse public attitudes on wildlife, trade and consumption, and support for ending the commercial trade of high zoonotic risk wild species (wild mammals and birds) for human consumption on online social media platforms in Viet Nam for the period of Jan. 1, 2020 - Dec. 31, 2022
III. Description of work
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Activities
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Outputs/ deliverables
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Completed by
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Allotted time (# of days)
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Payment schedule
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Ccollect relevant information by scanning suggested key words on online social media platforms, including but not limited to websites, forums, e-commerce sites, blogs, social media (Facebook, Youtube, Instagram, Tik Tok, Zalo, WeChat) in a defined period (Jan. 1, 2020 - Dec. 31, 2022)
Note: The service provider would be required to collect related information in most recent 2-month period (Nov to Dec 2022) to test effectiveness of key words and adjust if needed.
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Raw data, including spreadsheets, photos/screenshot, videos…
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Middle of March 2023
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To be determined according to the consultant proposal and agreed by WCS
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1st payment: Within 45 days after the activity’s deliverables are approved by WCS
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Analyses collected information and develop a report in accordance with abovementioned objectives. The report should include but not limited to below contents:
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Overview of all mentions/discussions about wildlife on online social media platforms: scale; platform and themes
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Situation of online wildlife trade on online social media platforms
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Situation of wildlife consumption mention on online social media platforms
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Social attitudes on online platforms relating to wildlife
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The analysis report
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March – April 2023
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To be determined according to the consultant proposal and agreed by WCS
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Final payment: Within 45 days after Activity 3’s deliverables are approved by WCS
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Total allotted time (total working days): To be determined according to the consultant proposal and agreed by WCS
IV. Requirements (selection criteria):
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Have at least 10 years of experience, and specializes in providing services of social media analytics;
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Have experience in conducting at least two social media listening researches on the wildlife trade and/or consumption topic;
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Can access the biggest data of users of common open social media platforms such as Facebook, Youtube, Instagram, forum/blogs, ecommerce sites, and/or close platforms such as Tik Tok; Zalo (if appropriate)…;
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Using a strong platform to access and craw real-time data; HASHTAGS tracking; mentions collecting; largest data coverage, historical database, sentiment analysis with AI, similar to “Social Heat”;
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Can scan by key words and pictures (if appropriate)
v. Selection criteria
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Evaluation criteria
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Evaluation Sub-criteria
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Maximum points
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Corporate Capabilities, Experience, and Past Performance, Technical proposal/ Methodology and detailed Work plan
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Does the company have similar experience relevant to the Terms of Reference (TOR)?
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15 points
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Technical proposal – Does the proposal clearly explain, understand and respond to the activity objectives as stated in the TOR?
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15 points
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Methodology – Does the proposed program approach and detailed activities and timeline fulfill the requirements of executing the TOR effectively and efficiently?
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20 points
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Technical strength – Does the offeror use appropriate technology and tools to conduct the work as stated in the TOR?
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25
points
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Team composition and staffing plan
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10 points
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Management, Key Personnel
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Does the proposed team member have experience and capabilities related to social media analytics on wildlife trade and/or consumption topic to carry out the TOR?
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15 points
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TOTAL :
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100 points
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Offerors who achieve 70 points on the technical proposal will be selected for financial proposal review.
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VI. Application procedure:
Interested candidate(s) are invited to send to vietnamconsulting@wcs.org before 17:00 of 5 March 2023
1. A technical proposal including operational profiles, personnel plan, CVs, link to or soft copies of related products
2. Financial proposal (in VND, estimated total number of working days and daily rates of member(s), field trips costs, if any, including all taxes and fees such as personal income tax, VAT, etc.)
Note: