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Da Nang: Business Community shows “Strength of Will” in bike ride for wildlife protection

Over one hundred of Da Nang’s business leaders rode through the main streets of the city Saturday as part of the Bike Ride by Da Nang Businesses to promote wildlife protection and celebrate the 40th anniversary of the South Liberation and National Reunification on June 27. Organized jointly by the Vietnam Chamber of Commerce and Industry—Da Nang Branch (VCCI Da Nang), TRAFFIC, Da Nang Investment Promotion Center and FDI Da Nang Club, the bike ride helped support the nation-wide “Strength of Will” or “Chi” Campaign. The Campaign encourages business leaders to show their “Chi” through environmentally and socially responsible business practices and promotes the concept that success, respect and good fortune flow from an individual’s internal strength of character (or “Chi”) and not from a piece of rhino horn.[EN]