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Activity name (as stated in the original proposal): Activity 4.1.1.1. Dynamic mapping of wild meat value chains at the country and site level and identification of specific nodes along these value chains where gaps in knowledge remain
Activity 4.1.2.1. Exploring and synthesizing key information about the production of and demand for wild meat.
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Service (to be performed): Short-term consultancy to develop tools and implement a KAP (Knowledge, Attitudes, and Practices) survey targeting wildlife hunters and wildlife restaurant managers and staff and wildlife meat consumers in Quang Tri and Dong Nai.
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Location of Service provided: Dong Nai, Ha Noi, and Quang Tri
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Duration of Service’s performance: May – September 2026
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WCS’s person in charge (PIC): Nguyen Thi Lan Anh, Nguyen Thi Thanh Nga
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- Background:
Viet Nam remains both a transit country and a destination within global illegal wildlife supply chains. Demand for wildlife and wildlife products, including those consumed as food, kept as pets, or used in traditional medicine, remains high. At the same time, Viet Nam is recognized as a hotspot for emerging infectious diseases due to high-risk human–wildlife interfaces along these supply chains. Consumption of wild meat remains prevalent in Viet Nam, even during the COVID-19 pandemic, despite ongoing communication campaigns and law enforcement efforts aimed at reducing the risk of disease transmission and mitigating impacts on priority wildlife species.
A review of existing literature indicates that illegal hunting and poaching for wild meat consumption continue to occur widely and in complex forms across the country, particularly in areas adjacent to national parks and protected areas, despite enforcement efforts. These activities are considered a key source feeding into wild meat supply chains nationwide. Hotspot locations include Bac Ninh, Dong Nai, Hanoi, Ninh Binh, and Quang Tri.
In 2023, WCS Viet Nam conducted a KAP study focusing on exploring drivers of wild meat and birds consumption in Ha Noi, Ha Nam, and Bac Ninh found that despite increasing awareness of illegal wildlife trade and its associated health risks like zoonotic diseases, especially after COVID-19, wild meat consumption remains prevalent in Vietnam. The research findings identified key information gaps related to supply inputs for consumption (total volumes sourced from farms both within and outside the province, as well as from hunting in the wild). These gaps also include the motivations and practices of one of the key actors in the wild meat value chain—hunters—as well as the factors influencing their decision to engage in this activity.
To address the information gaps related to the hunters while also expanding understanding of the Knowledge, Attitudes, and Practices (KAP) surrounding wild meat consumption across other locations, thereby contributing to the development of a comprehensive overview of the wild meat value chain in Viet Nam, WCS seeks to recruit a consulting team with expertise in designing and implementing KAP surveys using mixed methods, including: Unmatched Count Technique (UCT) Quantitative and qualitative approaches; In-depth Interviews (IDIs) techniques to provide additional support to a designated team of WCS with below details.
I. Objectives:
Work closely with designated staff from WCS to co-design and implement KAP surveys on hunting and wild meat consumption in selected sites in Dong Nai and Quang Tri.
- Description of work:
Detailed tasks are elaborated in the section below.
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Activities
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Outputs/ deliverables
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Completed by
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Allotted time (# of days)
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Payment schedule
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Activity 1: Design a tool and provide support to implement the KAP survey targeting hunters in Dong Nai and Quang Tri
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Review existing materials and develop a research outline
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01 research outline developed and approved by WCS
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May 2026
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The 1st payment is made after the activities are completed and the deliverables are approved by WCS.
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- Co-design and be responsible for finalise the survey protocol and proposal to obtain ethical approval from the Institutional Review Board (IRB) in Viet Nam;
- Draft outline of survey report
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- Research proposal developed for submission to the Review Board in Viet Nam
- Outline of survey report in Vietnamese
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May 2026
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Design and finalised the data collection tools
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KAP survey tools finalized and guidance provided to the research team
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May 2026
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Pretest the data collection tools, participate in field surveys to collect data in Quang Tri and Dong Nai.
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- Data collection tools pre-tested and adjusted accordingly (if any);
- Participate in field surveys (at least two days/province)
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June 2026
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The 2nd payment is made after the activities are completed and the deliverables are approved by WCS.
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Participating in debrief and next step identification meetings after field surveys in each province
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Meeting notes
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June 2026
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- Provided support for the data processing and analysis process.
- Jointly identify and agree on the key contents to be included in the report
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- Data analyzed;
- Detailed outline of survey report
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June 2026
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Co-develop and lead to finalize the survey report
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Survey report finalized in Vietnamese
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July 2026
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The final payment is made after the activities are completed and the deliverables are approved by WCS.
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Activity 2: Execute a Knowledge, Attitude, and Practice (KAP) Survey on wild meat consumption in Dong Nai and Quang Tri provinces
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Review the existing KAP survey toolkit developed previously, and develop a detailed implementation plan
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- 01 Copy of the toolkits approved by WCS and IRB;
- 01 Approved implementation plan
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May 2026
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The 1st payment is made after the activities are completed and the deliverables are approved by WCS.
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Deploy the KAP survey in Dong Nai and Quang Tri provinces.
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- Trip reports, list of respondents (disaggregated by gender), minutes of in-depth interviews (IDIs) and focus group discussions (FGDs).
- 01 set of raw data collected from field trips (photos, filled and signed sheets, records).
- Target: 160 respondents joined the IDIs and FGDs
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June 2026
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The 2nd payment is made after the activities are completed and the deliverables are approved by WCS.
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Compile and analyze data of the field survey, and draft the KAP survey report on the scope of current markets and wild meat consumption trends and practices; motivation to serve and to consume wild meat, and willingness to pay for wild meat.
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- 01 KAP survey report in Vietnamese and English on the scope of current markets and wild meat consumption trends and practices, motivations to serve and consume wild meat, and willingness to pay for wild meat.
- In case the number of respondents cannot reach 160, a backup plan to recruit more respondents must be proposed, or the allotted time to develop the report might be proportionate to the number of respondents.
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June 2026
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The 2nd payment is made after the activities are completed and the deliverables are approved by WCS.
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Finalize the KAP survey report based on comments from WCS Viet Nam.
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01 final report approved by WCS Viet Nam
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July 2026
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The final payment is made after the activities are completed and the deliverables are approved by WCS.
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Total allotted time (total working days): Determined based on the service provider’s proposal and subject to approval by WCS Viet Nam
IV. Requirements (selection criteria):
- Must be the research team that previously conducted a KAP survey on wildlife meat consumption in collaboration with WCS Viet Nam.
- At least a Master degree with related backgrounds
- More than 5 years of experience in social science research into human behavior and attitude
- Proven record of experience working in social science research (through publication etc.), priority research in wild meat consumption.
- Willing to travel during the data collection period
- Good communication skills, understanding the local language and context, good at English writing.
V. Application procedure:
Interested candidates are kindly requested to submit the application(s) via email to vietnamconsulting@wcs.org before 17:00 on May 14, 2026, including the following documents:
- Technical proposal outlining the methodology to achieve the deliverables/outputs specified in Section III;
- Personnel plan and CVs demonstrating relevant work experience and research outputs;
- Financial proposal (in VND), indicating the total number of working days, the proposed daily rate for each member, inclusive of all applicable taxes and fees (e.g., personal income tax, VAT, etc.).
Note: Only shortlisted candidates will be contacted.